KOREAN HOUSE RESTAURANT
KOREAN HOUSE RESTAURANT
A long-established restaurant in Ottawa’s Chinatown known for authentic flavor. I revitalized their brand by building a dual-channel social presence that connects traditional cuisine with a younger, modern audience.
Client
KOREAN HOUSE
Year
2025
Category
CONTENT & SEO
ROLE
SOCIAL COORDINATOR
CONTEXT
CONTEXT
While being a local favorite, Korean House was invisible to the younger demographic (18-40s). Relying solely on word-of-mouth, they struggled to communicate their key value propositions—authentic BBQ and Group Dining—to a broader digital audience.
While being a local favorite, Korean House was invisible to the younger demographic (18-40s). Relying solely on word-of-mouth, they struggled to communicate their key value propositions—authentic BBQ and Group Dining—to a broader digital audience.
CONTEXT
While being a local favorite, Korean House was invisible to the younger demographic (18-40s). Relying solely on word-of-mouth, they struggled to communicate their key value propositions—authentic BBQ and Group Dining—to a broader digital audience.
STRATEGY
STRATEGY
I launched the "Sizzle, Serve, Share" strategy across two platforms. TikTok was utilized for discovery with raw, sensory-rich videos (sizzling sounds, cheese pulls), while Instagram focused on brand credibility with polished menu guides and clear booking information.
I launched the "Sizzle, Serve, Share" strategy across two platforms. TikTok was utilized for discovery with raw, sensory-rich videos (sizzling sounds, cheese pulls), while Instagram focused on brand credibility with polished menu guides and clear booking information.
STRATEGY
I launched the "Sizzle, Serve, Share" strategy across two platforms. TikTok was utilized for discovery with raw, sensory-rich videos (sizzling sounds, cheese pulls), while Instagram focused on brand credibility with polished menu guides and clear booking information.
EXECUTION
EXECUTION
I revamped the brand identity with a new logo and bio. For content, I scripted and filmed videos using a strict "Hook-Value-CTA" structure, focusing on visual triggers like BBQ grilling and group dining atmosphere to stimulate appetite and action.
I revamped the brand identity with a new logo and bio. For content, I scripted and filmed videos using a strict "Hook-Value-CTA" structure, focusing on visual triggers like BBQ grilling and group dining atmosphere to stimulate appetite and action.
EXECUTION
I revamped the brand identity with a new logo and bio. For content, I scripted and filmed videos using a strict "Hook-Value-CTA" structure, focusing on visual triggers like BBQ grilling and group dining atmosphere to stimulate appetite and action.
RESULT
RESULT
Digital buzz translated directly into foot traffic. TikTok videos consistently hit 700+ organic views upon launch. Instagram profile visits reached 3,000+ in 3 weeks, contributing to an estimated 15% increase in dine-in customers, specifically for evening group slots.
Digital buzz translated directly into foot traffic. TikTok videos consistently hit 700+ organic views upon launch. Instagram profile visits reached 3,000+ in 3 weeks, contributing to an estimated 15% increase in dine-in customers, specifically for evening group slots.
RESULT
Digital buzz translated directly into foot traffic. TikTok videos consistently hit 700+ organic views upon launch. Instagram profile visits reached 3,000+ in 3 weeks, contributing to an estimated 15% increase in dine-in customers, specifically for evening group slots.
KOREAN HOUSE RESTAURANT
KOREAN HOUSE RESTAURANT
